Coca-Cola and Morphe have once again decided to team up after a highly successful first collaboration. The two brands have come together to create Coca-Cola 1971: The Unity Collection, a celebration of the 50th anniversary of the soda brand’s popular 1971 Unity Campaign. This campaign included the well-known commercial “I’d Like to Buy The World a Coke.” The new Unity Collection will drop on Tuesday, May 11 on Morphe.com and in Morphe stores and on May 30 at Ulta. You will only have eight weeks to purchase the items from the limited-edition collection.
Like the original Coca-Cola campaign, the new collection stands for peace and harmony. “We hope this 1971 Unity Collection rekindles a spirit of inclusion, togetherness and optimism,” senior licensing manager of North America at Coca-Cola Becky Anderson shared with Elite Daily. “The colorful, fun graphics from the 1970s, coupled with this great collection, are sure to put a smile on everyone’s face. A little ‘perfect harmony’ might be just what we need right now.”
The collection includes four items: the Awe Together Artistry Palette ($22), the Lip In Harmony Four-Piece Mini Lip Gloss Set ($19), the 1971 Edition Make It Big Volumizing Mascara ($12), and the Sweep The Peace Five-Piece Brush Set & Bag ($26). All of the campaign and collection is inspired from ’70s beauty trends, with bright pastels and bold floral shades.
The Awe Together palette includes a variety of shimmery and matte options, as well as a mix of neutrals and pastels. In the brush set, there’s five different makeup brushes. The lip gloss set ranges in colors, from a light pink to a deep berry shade. The mascara is Morphe’s classic formula featuring an updated packaging to represent the campaign.
The Unity Collection is looking at a fast sell out. Morphe reportedly received a record number of global signups prior to launching the first Coca-Cola collaboration. The collection began selling out in just over 30 minutes.
“Based on the overwhelmingly positive response from fans and customers to our initial Coca-Coal X Morphe collection in the summer of 2020, we decided to collab again around the 50th Anniversary of Coke’s iconic 1971 ‘hill top’ commercial. This campaign and it’s signature song, ‘I’d Like To Buy the World A Coke,’ were so connected to the zeitgeist of the time, we wanted to bring a bit of that same sentiment around community, peace, and harmony back to life with the Coca-Cola x Morphe 1971 Unity Collection,” said Eden Palmer, VP of merchandising, global brand and 3rd party of FORMA Brands. “The collection embodies a fun, playful, and nostalgic collectable element with the packaging product and deco, while also leaning into the current trends around makeup looks with pastel, sunset colors and a gorgeous, casual-glam 1970s vibe.”
Check out Morphe.com or a Morphe store starting May 11 to pick up this snazzy collaboration before it sells out!
