Kim Kardashian West’s shapewear and lingerie brand, SKIMs, just announced a new collaboration with 96-year-old luxury Italian fashion house Fendi. She announced the news in an interview with WSJ. Magazine ahead of the publication’s upcoming Innovator Awards.
The Fendi x SKIMs ready-to-wear collection is set to launch on Nov. 9, and will include form-fitting dresses and tops beginning at $950. Leggings will sell for $1,100, and the collection will also offer a puffer jacket for $2,950. Obviously there will be SKIMs signature underwear, shapewear and hosiery with a Fendi makeover, printed with the collaboration logo. Also in the collection will feature swimsuits with the logo print. A leather dress in eight shades will sell for $4,200.
In the interview, Kardashian West said the collab happened due to her friendship with Kim Jones, Fendi’s artistic director of womenswear and haute couture. When Kardashian West heard women in Jones’ office liked her garments, she said she “sent him a bunch.” They started discussing the alliance last December. Kardashian West served as a fit model for the collection, and met Jones in Mexico in March for fitting sessions.
“I really like to be a fit model… I need to feel it,” she explained. “I probably do so much more work than people assume, that might not even be necessary at this point. But I do it.”
Jones also said on Instagram, “The idea for the collaboration came about when my team and I were sitting around a table at the Fendi studio in Rome. Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new SKIMs collection. It was then that I thought: Let’s do something together.”
Kardashian West launched SKIMs back in 2019. As of this past June, it was valued at $1.6 billion dollars. This success is why Kardashian West will be recognized at the annual Innovator Awards on Nov. 1.
In a separate Instagram post, Fendi shared the fashion house’s excitement for the collaboration as well. The post read, “Designed by Kim Jones and Kim Kardashian, whose underwear and shapewear brand has taken the fashion world by storm, the Fendi x SKIMs capsule collection unites the aesthetic codes of the respective brands to create a capsule wardrobe for the modern woman.”
