Victoria’s Secret just signed a new supermodel to promote their brand: none other than 24-year-old Hailey Bieber. The model was just announced as the newest member of Victoria’s Secret’s VS Collective, an initiative that replaced the traditional Angels with diverse, powerful, and inspiring women.
“We are so thrilled to be welcoming Hailey to this dynamic group of women,” Janie Schaffer, Victoria’s Secret Lingerie’s chief design officer said in a statement. “Her authenticity and commitment to staying true to herself is inspiring. We so look forward to partnering with her in our endeavor to connect with all women and drive positive change.”
According to Victoria’s Secret, the VS Collective includes “an unparalleled group of trailblazing partners who share a common goal to drive change…. and rally support for causes vital to women.” Other women featured in VS Collective include Priyanka Chopra Jones, Adut Akech, and Megan Rapinoe, among others.
In an interview with InStyle, Bieber said, “I’m really excited and honored to join the VS Collective. It’s been great to be a part of an incredible group of women helping to drive the future of the brand while they continue to champion all women.”
When describing the lingerie, Bieber says how much comfort and fit are important to her. “It’s why I ultimately love this Silk Collection so much – the stretch silk on the bra and panty give a really good shape, and they’re so soft and sleek. I think when you feel comfortable and good in something, it shows in how you carry yourself and give you a natural confidence boost.”
