‘Tis the season, Cartier! In true holiday spirit, Cartier just debuted “Love Is All”, a short film capturing the magic of the upcoming festive season as the most important time for family to come together and celebrate.
“It’s a part of the Cartier philosophy to believe that we are stronger and more authentic together, and that’s why we have gathered this inspiring community of artists who embrace life with a sense of celebration,” said Cartier’s chief marketing officer Arnaud Carrez. “Together, they seem to defy gravity through Cartier’s red box, which they have filled with a sense of joy.”
Roger Glover and Ronnie James Dio’s 1974 pop-rock classic “Love Is All” accompanies a film starring a diverse cast of Friends of the Maison. Lily Collins, Ella Balinska, Mélanie Laurent, Mariacarla Boscono, Monica Bellucci, Khatia Buniatishvili, Golshifteh Farahani, Troye Sivan, Willow Smith, Annabelle Wallis, Jackson Wang and Maisie Williams join together to dance and lip sync in this short. The film was shot between Paris, Los Angeles, and Shanghai by London-based director Charlotte Wales. The short reflects what is important to Cartier: the belief that each person’s singularity is enriched by others’ and that these connections reinforce our talents.
One of the song lyrics asks, “Ain’t you happy we’re all together?” Answer: Yes.
