It’s no argument that Martha Stewart has wonderful skin. She has her own line of CBD skin care products and a beauty regime she swears by. The woman is an expert at skincare. So, no wonder Clé de Peau Beauté – a skincare and makeup brand – came to Martha Stewart for help launching its TikTok account with her at the forefront of their campaign.
The first of the five videos debuted today on Martha’s personal TikTok account. In the video, Martha shares some selfie-taking tips. “So, you want the tea on how I create my perfect selfies?” she writes.
According to Martha, the first step is to “project fabulous.” Then she applies a thin layer of Clé de Peau Beauté concealer and a swipe of lipgloss, followed by her pursing her lips and saying the brand’s name.
Followers should expect four more branded videos starring Martha. The TikToks she created with Clé de Peau are “natural, fun, and elegant all at the same time,” she told Allure. Each video was shot in different locations of her home, such as her bathroom, kitchen, greenhouse, and cookbook library. “We filmed one in my new poolhouse bathroom, which is not heated because it’s only for summer,” she noted. “It was about 20 degrees out, but we [taped] it there anyways because it has great light.”
