Pete Davidson is advancing his modeling career with H&M’s new campaign.
The comedian is the face of the brand’s new menswear campaign, which is meant to “capture the fresh energy of men’s fashion, such as the freedom of expression and self-confidence in personal style.”
“Collaborating on this campaign was a great experience,” Davidson announced in a statement. ‘We had a lot of fun creating the photos and content. The clothes are comfortable and feel great to wear, which is what I love about H&M.”
In the campaign, Davidson is shown wearing pieces from H&M’s current and previous menswear collections. By using H&M’s former collections for the campaign, the brand is aiming to “encourage men around the world to enjoy what they already own, buy vintage and add new pieces that matter from H&M’s menswear collections.”
“We are thrilled that Pete Davidson is the face of our new menswear campaign,” Henrik Nordvall, global business unit director for menswear at H&M, said in a statement. “Pete encapsulates everything H&M loves about the new menswear mood, with his self-confidence and play with personal style. He is so relatable, inspiring guys around the world to create the moment with their look themselves.”
