If you’re a big Glossier fan, here’s some good news: come early 2023, Glossier will be available online and in-store at Sephora. This collab with Sephora is the first retailer Glossier has ever worked with. Glossier has always been a direct-to-consumer brand, meaning their stores and website are the only place you can purchase their products – until now.
Many consumers who wanted to try the brand’s products had no option but to buy online and hope they liked them. Unless you could visit one of their New York, Los Angeles, Miami, or Seattle stores, trying out products in person was not an option.
This is also great news for Sephora shoppers, who can now purchase from their favorite brands in one spot. “As one of the most searched brands on Sephora.com, we know our customers are going to be beyond excited to find their Glossier must-have products online, the Sephora App, and in our stores, while unlocking all the perks of our Beauty Insider program has to offer,” said Sephora EVP and Global Chief Merchandising Officer Artemis Patrick in a statement.
This year has been of a many relationships for the beauty brand. In April of 2022, the brand announced their first celebrity partnership, collabing with Olivia Rodrigo on a set of curated products. Their most recent launch, the No. 1 Pencil, has already been seen on Rodrigo.
We know that Glossier will be available at Sephora in early 2023, however, there is not a set date yet. So in the meantime, you can continue to find your fav products on Glossier.com.
