On Saturday morning, Gucci announced that Sabato de Sarno will fill the roll as new crew creative director, succeeding Alessandro Michele, who left the Italian house last November.
Sabato De Sarno is coming to Gucci from Valentino, a house he’s worked at for 13 years, most recently serving as fashion director under Pierpaolo Piccioli. He’s also previously worked at Prada and Dolce and Gabbana.
“I am deeply honored to take on the role as creative director of Gucci,” De Sarno said in a statement over the weekend. “I am proud to join a house with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in. I am touched and excited to contribute my creative vision for the brand.”
Just like with Michele’s appointment, Gucci searched behind-the-scenes for its future creative director, rather than selecting a household name or someone who has already managed another major fashion house.
Gucci CEO Marco Bizzari announced in a statement that he has confidence in De Sarno’s ability to successfully translate the heritage and legacy of Gucci.
“Having worked with a number of Italy’s most renowned luxury fashion houses, he brings with him a vast and relevant experience,” he said. “I am certain that through Sabato’s deep understanding and appreciation for Gucci’s unique legacy, he will lead our creative teams with a distinctive vision that will help write this exciting next chapter, reinforcing the house’s fashion authority while capitalizing on its rich heritage.”
It’s unsure what De Sarno’s Gucci will look like. The new creative director’s first collection for Gucci will be unveiled in September during the spring/summer 2024 shows in Milan. The in-house creative team will be responsible for the collections until then, including the autumn/winter 2023, which will be presented next month.
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