Musician and entrepreneur Pharrell Williams has been named Louis Vuitton’s next creative director of menswear, the French fashion house confirmed on Tuesday, by a Wall Street Journal report.
The brand described Williams as “a visionary whose creative universes expand from music to art, and to fashion.”
The selection fills one of fashion’s most high-profile vacancies, available since Virgil Abloh passed away in November 2021. Many other big names were considered for the position. This is considered the first major decision of Pietro Beccari, who took the helm of the brand from previous CEO Michael Burke on February 1.
“I am glad to welcome Pharrell back home, after our collaborations in 2004 and 2008 for Louis Vuitton, as our new Men’s Creative Director,” Beccari said in a statement. “His creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”
Pharrell Williams is plenty qualified to take on the job. He is co-owner of streetwear brand Human Made with Kenzo creative director Nigo; founder of the Billionaire Boys Club and Ice Cream streetwear brands; co-owner of G-Star Raw Denim; and a regular collaborator with Tiffany and Co. Williams ventured into beauty with the brand Humanrace in 2021.
The entrepreneur is also one of those named to present new design concepts at Moncler’s latest Genius activation during London Fashion Week on February 20.
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