Rosie Huntington-Whitely is a big fan of the minimalist approach. And for five summers in a row, Hunza G swimsuits have been her consistent go-to for days at the beach. Now, her beauty line Rose Inc and Hunza G have joined together to create a swimsuit collection with a variety of neutral and blush-tone adjustable bikinis and scoop neck one-pieces.
The London-based label, which counts Rihanna, Jessica Alba and Hailey Bieber on its roster of celebrity fans, specializes in sculpting swimwear made from a signature seersucker fabric. Hunza G has been around since the ’80s (Julia Roberts’s dress in Pretty Woman is a Hunza G original), but the focus on universally flattering swimsuits began nearly 30 years ago, thanks to creative director Georgiana Huddart.
“We always try to make sure there’s something for everyone” Huddart told Vogue in an interview. “Most fabrics have seams down the sides, so they don’t have this sucking-in power that the [our] crinkle [material] has.” The material in Hunza G’s swimsuits is produced on a circular loom, making each swimsuit extremely malleable. This means you can pull and tug it as much as you want without worrying that it will lose its shape.
In the Rose Inc x Hunza G collaboration, there is a variety of creamy neutral hues, as well as a deep rosewood and coral shade, which were inspired by blushes from the Rose Inc cosmetic line.
Shop the whole collection now on Hunza G and Net-a-Porter.
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