Gisele Bündchen has made the return to Victoria’s Secret for a new campaign we all didn’t know we needed. And it wasn’t just her that returned: Naomi Campbell, Emily Ratajkowski, Adriana Lima, Hailey Bieber, and other great models of the past and present have joined in for this new campaign, called The Icons. Yet it’s Gisele’s presence for the campaign – which launched on August 9 with a striking black and white video on social media – that has caused a bit of a stir.
The reason is simple: in 2018 when her autobiography, Lessons: My Path to a Meaningful Life, came out, the super model revealed her growing discomfort in parading in her underwear for Victoria’s Secret.In 2006, after relying on fate, she said goodbye to the brand she worked with for so long. And now Gisele is back, as she proved in the clip she shared on her Instagram profile.
Gisele achieved worldwide fame from 1999 to 2006 thanks to the contract that linked her to Victoria’s Secret, the most famous lingerie brand in the world that provided her with economic stability, but also an increasing discomfort. The word “end” came in 2006 when Gisele stopped for a time to ask herself whether to come back on the catwalk again.
“For the first five years I always felt at ease being photographed walking the runways in just a swimsuit or thong,” she said in 2018. “So I crumpled up two small pieces of paper with ‘yes’ and ‘no’ written on them and put them in an empty tea, whatever sheet of paper I picked would be the right decision for me…And I drew ‘no’.”
Photo: KMazur
In Mikael Jansson’s black and white shots for the new The Icon by Victoria’s Secret campaign we see the super model raising her arms above her head sensually and allowing her blonde locks to fall on her shoulders. She also looked into the camera in a closer shot highlighting her torso as she had her arms crossed in front of her body. The Brazilian beauty paired the simple black bra with a set of thick, low-cut black panties with a lace pattern.
In the collective video of the new campaign you can see the other models, in addition to those already mentioned, include Adut Akech, Paloma Elsesser, Sui He and Candice Swanepoel.
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