Hailey Bieber has swapped in her golden hair color for a darker shade. Colorist Matt Rez took to social media to share the model’s newly-shaded chop: a lightly burnished hue they quickly dubbed “cinnamon cookie butter.”
“We were going for a caramel-y, cookie butter vibe with a bit of cinnamon copper undertone,” Rez told Vogue, noting that the goal wasn’t to feed into the redhead trend, but to go for something subtler. “Hailey loves natural and I love natural.”
In Hailey’s Instagram carousel, the model wears a classic white cropped T-shirt and light-wash jeans as she poses against a wall, showing off her cinnamon cookie butter hair. She adds a pair of black-and-gold aviators in one photo, and accessorizes the look with chunky gold hoop earrings and a multitude of rings. Her glam consists of her strawberry make-up look with a glossy brownish-pink lip and pale pink nails.
2023 has been a year of hair transformations for Hailey Bieber. She previously cut off her long hair for a shoulder-grazing bob in late January. She’s kept up the bob ever since, even trimming off more of her locks in favor of a chin-length style in March.
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