Italian fashion house Moschino has named Davide Renne as creative director. Jeremy Scott, who was in the position for 10 years, left in March. (Scott’s next move has yet to be revealed.) The Tuscan-born designer will begin on 1 November, overseeing women’s and men’s fashion and accessories, a statement from parent group Aeffe confirmed this morning. Massimo Ferretti, Aeffe’s executive chairman, said of the new hire: “We are confident that he will play a pivotal role in shaping the future of Moschino, a global house with an Italian heart.”
Renne appears sufficiently qualified for the role. For the last two decades, he was the helm of womenswear design at Gucci. In an autobiographical note, he writes of Alessandro Michele: “He taught me to dream bigger and pushed me further ahead.” Renne joined Gucci in February 2004 after almost four years working alongside Alessandro Dell’Acqua, who he describes as “my first teacher and mentor in fashion”. Renne is a graduate of the Polimoda fashion school in Florence.
Franco Moschino used his platform to promote environmental clothing manufacture and to denounce racism while making collections that combined dark humor, rude surrealism and — despite his statements — compelling clothes design. Those codes were then carefully cultivated by his assistant-turned-successor Jardini before Jeremy Scott arrived to add his adjacently counter-intuitive take.
This is the heritage that makes Moschino one of Milan’s most fascinating and potential-rich houses. In his statement, Renne shared a glimpse of his own philosophical approach, saying: “I dislike fashion that dictates answers — I’m more inclined to find the right question, then the answers come in the designer’s dialogue with our audience: fashion is inherently bespoke.” As for Moschino himself, Renne writes: “Franco ceases to appear an outlier only once you consider his work not outside but beyond the bounds of fashion, as a contemporary artist. He was the creator of an astonishing modern concept of luxury that still resonates today — his work is present even if he’s not here. Franco taught us that fashion cannot be explained, can only be lived because it’s essentially, intimately, about life — about the world around us. This is, to me, the poetry of fashion.”
Massimo Ferretti added of Renne, “We have all been impressed by Davide’s extremely sophisticated vision of fashion’s power to create a living dialogue with the world around us and by his deep understanding of the House of Moschino’s legacy and of our codes.” Renne will present his first collection for Moschino in February, at the Fall 2024 season of Milan Fashion Week.
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