Some of the trends of the 2000s deserve to be dusted off and returned to the forefront of the beauty scene, as their quotient actually is high (but not all). We can typically count on the current it-girls to spot the 00’s gems and bring them up to date. Their new beauty find? The “pouf” hairstyle. Seen on all the crowned heads of Hollywood such as Beyoncé, the Olsen twins and Kate Hudson, this little rounded shell placed at the top of the head was the signature cut of the ’00s.
The pouf hairstyle’s origin goes back many centuries earlier… It was none other than Marie-Antoinette herself who popularized the pouf hairstyle in the royal salons of the 18th century. The goal was simple: to create the highest hairstyle possible, with great reinforcements of wire, fabric and other hairpieces. Long forgotten, the “pouf” had its second moment of glory in the 00’s, in a more contemporary XXS format. So, in 2023, the “pouf” hairstyle is finally only making its second comeback, thus proving its nearly classic character. The style of the “pouf” 3.0? A less vain and wider curve, which gains in chic and modernity.
If this hairstyle is consistent, it is also because it is carried out without difficulty: 3 steps and that’s it. 1. Isolate a large section of hair on the front of the head and backcomb the roots (more or less, to accentuate the rounded effect as desired). 2. Twist this section on itself and fold it behind your head. 3. Secure everything using crocodile clips. And that’s it. A big piece of advice? Don’t hesitate to take initiatives, by mixing a “pouf” with a ponytail or a bun, or by playing with the height. If inspiration is lacking, a multitude of personalities have already taken part in the exercise. Here is a selection of the most inspiring style effects spotted on Instagram.
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