Chanel has unveiled its newest ad campaign, the 2023 Coco Neige Collection designed by artistic director Virginie Viard and starring Lily-Rose Depp.
The new Coco Neige ads show the worlds of ice skating and were shot by photographer Mikael Jansson. Throughout the campaign, the actress wears highly technical outfits to demonstrate the relationship between sport and fashion. The collection drew inspiration from skiers and dancers alike.
One shot of the ad campaign shows Lily-Rose Depp sporting a Chanell CC logo, graffiti-patterned, black-and-white ensemble with an airbrush-inspired Chanel T-shirt with a giant heart. The actress’s outfit is completed with white ice skates.
“When I heard that we were going to be shooting at an ice-skating rink, I couldn’t help but think of Ice Princess, this movie I used to watch all the time when I was a little girl and I’d think, I want to be an ice skater too! I never quite pursued the dream, but I loved that movie,” Depp said in a statement.
Other shots show Depp in a black Chanel tank with a black ski parka with white fur trim and another of her in a gold lamé jumpsuit complete with furry brown aprés-ski boots.
Photo: Courtesy Photo
“I love how Virginie Viard always reinvents the codes of Chanel, but in different ways,” Depp added. “Like the chain pattern on my sweater or a really cute little skirt that has a gold chain motif reminiscent of the jeweled belts and the costume jewelry. I love the way we get so attached to these patterns and we associate them with Chanel, they’re so timeless and iconic.”
Black and white was the color palette that dominated the campaign, with hints of fuchsia pink and gold. The Chanel Coco Neige 2023 collection is now available.
Photo: Courtesy Photo
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