The Super Bowl – originally a landmark event for sporting fans – is now a scene that has millions of viewers glued to their screens not just for the halftime performances, but also the star-studded commercials and celebrity attendees. One big name that has the internet talking this year is Hailey Bieber and her drastic new hair transformation.
The Rhode skincare founder has made her chocolatey bob her signature style for the past year but last night, Hailey Bieber attended the Super Bowl with locks that appeared significantly longer and in a shade that’s closer to a gothic-chic, rich ebony than her usual mocha brown. The approach to the styling appeared fresher too; opting for a relaxed subtle wave rather than a sleek, tucked-behind-the-ear finish or clean chignon.
Fans are loving the change to Bieber’s nod to social media’s ‘mob wife’ trend, although richer, deeper brunettes have been making a comeback since last December, when Princess Kate went down a similar route. Hairstylist Tom Smith predicts that 2024 is set to be the year of the brunette, so it only makes sense that Hailey Bieber is an early adopter.
Bieber’s added lengths may be the work of some cleverly-concealed extensions. If you want to try to get her high-shine finish, a glossing hair treatment both in-salon and at-home will make a huge difference. Incorporating a finishing spray will keep your brunette locks looking luxuriously luminous and picture-perfect.
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