From last season’s corporate trends to escapism from the office, embracing the sporty shapes that Boss has always supported: this is why the famous athletes who wear the brand on tennis courts and in the competitive swimming lanes were seen on the catwalk.
Taylor fritz, the first American to reach a US Open final since 2006 (won by Jannik Sinner), opened the Boss spring/summer 2025 show, followed by the Italian tennis player Matteo Berrettini. Recently returning to the court from being injured, even on the Milan Fashion Week catwalks, Berrettini did not leave behind his racket, which he carried on his shoulders in an elegant cover version.
Photo: Vittorio Zunino Celotto/Getty Images
Even the Olympic swimmer Nicolò Martinenghi takes to the catwalk for Boss spring/summer 2025, in a completely fresh look compared to how we are used to seeing him: natural tones and a shirt with gathered sleeves, drawstrings on shorts and hair slicked back. Loris Karius, Khaby Lame, Ben Cobb and George Cortina also walked the catwalk between one top model and another. Meanwhile, David Beckham sat in the front row.
Photo: Getty Images
To break away from the rigors from the office, Boss resorts to deconstructions and decompressions: yoga mats peek out among pajamas and dressing gowns, jackets fall gently on the shoulders, trousers reveal the ankles and drawstrings multiply to gather the fabrics. “A true Boss is confident; he knows when to disconnect and claim his time to go out and relax, free from the hierarchy of rules and regulations”, the brand stated. The hashtag “OOO” abandons email rhymes to personify the new collection by the label.
Photo: Vittorio Zunino Celotto/Getty Images
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