It’s official: pop sensation Harry Styles has launched his label Pleasing.
Earlier this year, rumors were circling that Harry Styles would release his own label. These rumors began when eagle-eyed fans noticed that Styles and his executive assistant Emma Spring had filed a trademark for a company titled “Pleased As Holdings.”
Now Styles has officially unveiled his beauty brand, called Pleasing. The line features nail polish, eye and lip products and a facial serum, which doubles as a makeup primer. Each product is vegan and clean, and has been made without parabens or animal testing. Prices range from $20 to $65 and are set to launch Nov. 29, though products are available for pre-order beginning Monday, Nov. 15.
“There is a really fun side of makeup where people play a character, but to me, ‘beauty’ is more and more about uncovering,” Styles told WWD. “The beauty industry is uniquely poised to be a leader in innovation and sustainability, which is extremely important and has to be a huge part of the conversation when talking about our future.”
The brand will take a collection-based, drop-style approach to releasing products. The lineup will feature “nail polish and skin care to anything else we find pleasing,” the brand said.
In the first drop, Perfect Pearl, there will be a double-edged serum pen for lip and eye, an illuminating face serum, and three nail polishes along with a matte top coat.
Harry Styles just joined the many other entertainers hopping into the beauty industry, so good luck to the outgoing singer on his endeavors.
