Hailey Bieber gives us her best beauty secrets on her YouTube channel. Most recently on her channel, Bieber announced the rough launch date of her highly anticipated beauty brand, Rhode Beauty. The beauty brand is named after her middle name, Rhode.
Bieber hosted a virtual Q&A session. Obviously, someone had to ask about Rhode Beauty. “WHEN ARE WE GETTING RHODE?” one fan demanded.
“OK, I’m not going to be shady about it,” she responded. “Rhode has been in the works for a very long time, and it is getting so close. It is coming in 2022, and I am very excited.” She added, “That’s all I can say for now.”
Although we don’t know the exact date of Rhode Beauty’s launch date yet, we know from the legal paperwork that her trademark covers a wide range of cosmetics, including fragrances, body care, bath products, hair care, makeup, and skin care. Bieber has often offered glimpses into her “glazed donut” routine. In April 2020, she wrote about “diving so deep into skincare.” The model said, “From how it’s being affected from the inside out (what I eat and drink) and from what I use to protect and nourish it on the outside. trying to keep that glow from the inside out.”
Watch the video of Bieber’s entire Q&A below. Until the launch, we can just keep watching her videos hoping for more deets.
