Kate Middleton has been strong on highlighting the importance of early childhood development for over a decade. Now, the Princess of Wales is launching a new major awareness campaign to emphasize even more how important this time in a child’s life is.
In the campaign, Kate Middleton will make a number of appearances, both in-person and online, attempting to create awareness about the early years of childhood. She has written an open letter ahead of the launch, in which she has outlined how passionately she feels about this matter.
“As a society, we currently spend much more of our time and energy on later life,” the Princess wrote. “I am absolutely determined that this long-term campaign is going to change that.”
Kate has been accompanied by a team of experts in helping to shape the campaign, which she describes as “spanning science, research, policy-making and front-line practice as well as an exciting group of well-known faces from music, sport and television.” Kensington Palace helped prepare for the campaign launch by asking “What Shapes Us?” on their Instagram page, with a video of Kate turning the pages of a photo album.
The Princess launched the Royal Foundation Centre for Early Childhood in June 2021. In 2020, she commissioned a large research study to understand what people across the UK think about the under-fives.
Kate’s Open Letter:
“This week, I am delighted to reveal, The Royal Foundation Centre for Early Childhood will launch a major new awareness-raising campaign, highlighting the critical importance the first five years of our lives have on shaping the adults we become.
During our very early childhood, our brains develop at an amazing rate – faster than any other time of our lives. Our experiences, relationships, and surroundings at that young age, shape the rest of our lives.
It is a time where we lay the foundations and building blocks for life. It is when we learn to understand ourselves, understand others and understand the world in which we live.
But as a society, we currently spend much more of our time and energy on later life.
I am absolutely determined that this long-term campaign is going to change that.
It will start by highlighting how we develop during early childhood and why these years matter so much in terms of shaping who we become.
I will be joined by a remarkable group of experts spanning science, research, policy-making and front-line practice as well as an exciting group of well-known faces from music, sport and television, to show all of us, why it is in all of our interests to care about this.
We all need to know the critical importance of our early childhood. They really are years like no other in our lives. I urge everyone reading this, to take the opportunity to learn more about this incredible time of life, to think back to your own childhood and how it shaped you, and most importantly, to ask yourselves what you can do to make the world a more supportive and loving place for our children.
Because healthy, happy children shape a healthy, happy future.”
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