Trends come and go quickly nowadays, especially on TikTok. And now, “tomato girl make-up” is the next big beauty moment (for those tired of Barbiecore, at least). Alongside full-skirted sundresses, pretty straw bags and leather fisherman sandals, a full flush of blush is the key to dolce vita vibes that the “tomato girl” gives off.
Blusher, and lots of it, is the key differentiator between “tomato girl make-up” and summer’s other big beauty look: the bronzer-heavy “latte make-up”. As the social media-branded name for the trend suggests, red is the new pink, and the cheeks are the best place to display hues of red in a new way.
Of course, red lipstick and stains also feature in the look, but it’s the brilliant complexion that makes this feel so summery. The ideal recipe consists of a sheer, glow-giving skin tint, some natural-looking cream bronzer placed where the sun would hit (rather than as a contour), and red-ish blusher applied all over the cheeks.
Driving the trend in addition to the 1.5 million views tagged #tomatogirlmakeup on TikTok comes Hailey Bieber’s tutorial for her take on it: “strawberry make-up”. Basically the same look, the model/entrepreneur showed how she nails the beauty look. Following skincare, she applies some creamy bronzer and concealer, then two shades of cream blusher, blended to create a warm strawberry shade. Completing the complexion with some faux freckles across her nose and cheeks, it says “August on the Med”.
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